How does Lenskart make money? Business model explained in 2 minutes. | CA Rachana Ranade | #shorts
Rachana Ranade • 9 days ago
What This Video Is About
Lenskart is a leading eyewear retailer in India, providing a range of services including eye testing, manufacturing of prescription glasses, and sales through various channels. The company has a strong presence in India and abroad, with 2725 stores in India and 734 stores abroad.
Major Ideas Discussed
- Lenskart offers eye testing in their stores and remotely, with an optometrist connected to the patient digitally.
- The company manufactures most of its prescription glasses in its own factory in Bhiwadi, which produced 1.75 crore pairs in FY26.
- Lenskart sells through retail stores, its own website, and app, and guarantees next-day delivery in 78 Indian cities.
- The company has a team of 500 technology staff who build in-house tools to choose store locations, track store operations, and run the app.
- Lenskart's gold membership program offers benefits such as 'buy one get one free' on eligible eyewear and 10% off on equal and progressive glasses.
- The company's business model involves attracting new customers through eye testing, selling them glasses with high margins, and retaining them through its gold membership program.
What to Watch Next
The company's focus on technology, customer retention, and expansion of its services and sales channels are key areas to watch for future developments.