Creating A (Compliant) Testimonial And Google Review Strategy, With Whit Lanier And Kent Keister

What This Video Is About

The Financial Advisor Technician podcast explores the role of online reviews in the financial advisory industry, discussing the SEC's modernized marketing rule and its implications for advisers.

Major Ideas Discussed

• The SEC's modernized marketing rule has eased restrictions on the use of online reviews in advertisements, providing clarity on testimonials, endorsements, and third-party ratings.
• Advisers can use online reviews to build trust with prospective clients, but must follow guidelines and regulations.
• A clear policy for collecting and publishing testimonials is essential, along with transparency and equal opportunity for all clients to leave reviews.
• Reducing friction for clients, such as making the review process easy and straightforward, can encourage more reviews.
• Common pitfalls include lacking a clear policy, not being transparent, and not complying with regulations.
• Key takeaways include starting with a clear understanding of goals, being transparent, and considering a two-step process for reviews.

What to Watch Next

Advisers should monitor regulatory updates and best practices for online reviews, focusing on building trust with prospective clients and growing their business in a compliant and transparent manner.